End-to-end design services for web and print

Search engine optimisation (SEO)

What is search engine optimisation?

Search Engine Optimisation (SEO) is a massive subject and one that has specialist fields that value their services very highly. SEO is the use of techniques and methods to try to improve a site's rankings within search results at Google, Yahoo, etc. This is usually achieved by careful placement of keywords, page information and improvements to design and content.

SEO is not an exact science and is not easy to get right. Search engines use a variety of algorithms to assess the relevance of site pages against the search criteria: too many keywords and the search engine might penalise a site.

How to improve rankings

Improving search engine rankings requires thought and methodical testing. The first thing to do is to appraise your pages against their required keywords and search criteria to ensure that the content and keywords match. Then submit the site to search engines and create a site map, robots file, etc. to optimise your site for search engines. Finally, there is a need to tweek, adjust and change content as necessary to improve performance over a period of time.

How can Redcentaur help?

Redcentaur is not a specialist in SEO but we are able to offer effective solutions to improve the performance of a site over time in search engine results. We use similar methods to the specialists but do not charge the same fees or treat the subject like an arcane art. We use simple, practical methods to identify improvements to the search engine performance of your site and help you to achieve these improvements. We test the results over a period of time and tweek where necessary to enhance performance. This may include A/B testing and other methods.

Rates vary depending on the amount of work required and the length of time needed to apply changes. We can provide an hourly rate estimate and offer plans over a period of time to help you achieve the results you want.