Style guides

Unlock your brand’s voice: Why a style guide is your secret weapon

Ever feel like your brand’s messaging is a bit… all over the place? One minute it’s serious, the next it’s quirky? Don’t worry, you’re not alone! Many businesses across the UK struggle with maintaining a consistent tone and style. That’s where a style guide swoops in to save the day.

Think of a style guide as your brand’s rulebook. It’s a clear and simple document that lays out exactly how your brand should look, sound, and feel in all its communications. From the fonts you use and the colours that represent you, to the very words you choose and the tone you strike, a style guide ensures everyone on your team — and anyone creating content for you — is singing from the same style sheet.

Why is this so important? Well, consistency builds trust. When your audience sees a unified brand across your website, social media, and marketing materials, they start to recognise and remember you. It makes you look professional, reliable, and, let’s be honest, like you know your stuff. A well-defined style also saves you time and effort in the long run, making content creation smoother and more efficient.

But does it really matter?

One potential client tried explaining to us that “style” doesn’t really matter for a small business, especially for a sole trader. In fact this person said, “Clients expect you to lack style and polish.” The guy was a consultant, touting for business amongst large international businesses.

It doesn’t matter whether you are a multi-national successful business, or a sole-trader start-up: consistent style and branding really does matter! If you confuse customers with inconsistent branding and amateur styling, they:

• won’t trust your professionalism;

• will drive down your price;

• will constantly question your judgement; or,

• will take their custom elsewhere.

Don’t forget, with digital media it only takes one click to go somewhere else.

Why choose Redcentaur for your style guide needs?

Okay, so you know you need a style guide. But why should you choose Redcentaur to help you create one? Here’s the thing: we’re not a massive, faceless corporation churning out generic guides. We’re a dedicated team based right here in the United Kingdom, and we believe in getting to know you and your brand inside out.

Our unique selling point? It’s simple: exemplary personal service for a limited number of clients. We deliberately keep our client list focused so we can give you the attention you truly deserve. We’ll work closely with you, taking the time to understand your brand’s personality, your target audience, and your goals. We’ll craft a style guide that’s not just a set of rules, but a true reflection of your brand’s unique voice and vision. Whether you’re in London, Manchester, Edinburgh, or anywhere else in the UK, we’re here to provide a tailored service that feels like an extension of your own team.

We offer a comprehensive approach, covering everything from your brand’s tone of voice (should you be clear and concise, or perhaps have a bit of humour?) to the individual details of visual elements like typography and colour palettes. We’ll make sure your headings are spot on, your bullet points are perfectly formed, and even those tricky apostrophes are doing exactly what they should be.

Ready to give your brand the clarity and consistency it deserves? Get in touch with Redcentaur today for a chat about how our style guide service can help you unlock your brand’s true voice. We’re here in the United Kingdom, ready to offer you a personal touch that makes all the difference.

Message us today!